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Understand your client!

Robert Stanwyck Smartphone Films drinking coffee and understanding clients

I think a lot about what it means to become a client of Smartphone Films and how we can craft that journey, so the client feels supported and completely understood when we put that first piece of creative together.

It's always an interesting process interpreting creative, and ultimately it's where a project succeeds or fails.
"You don't need to impress your client; you need to understand your client."
If your client feels genuinely understood, they will feel reassured (it's their ass on the line too) and won't help but be impressed.
So drink your coffee, understand your client and add some value.
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