Smartphone films

So much content is for content's sake. Especially here on Linkedin. You don't have to scroll very far to see it.

Linkedin is full people putting out daily "throw-away" content, and personally, I'm not a believer in the "content for content's sake" approach.
However, I know the "must-make-content" robots churning out old ideas or even better rehashing other peoples ideas, will tell you differently. Their approach is very much a "see what sticks" model... In my opinion (of course)
I do, however, believe firmly in regular content. Engaging, authentic, reactive pieces that tell a story, and that's exactly what we do for our client's at Smartphone Films.
We work collaboratively to ensure, not only the quality of content but the quality of the process, the depth of the story and the strength of the narrative. It's not about getting content out. It's about getting content right!
Do you believe in the daily "throw-away" content? Or is the content only King, when the content is worthy?
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