Don't be content, with your content.
Content is ever-changing, it's charging white water crashing over the rocks, relentlessly moving on.
To navigate this rapid flow, you need to take some risks, try something different, and be willing to put yourself out there. The same old, same old content will just get washed away.
The result is authentic, reactive communications, direct from your business. Eye-catching, engaging and different.
So if you are trying to swim in today's content flow, don't get content, with your content.